Part 1: Ignore social media at your peril  

  • What we know today ​about social marketing   
  • The correct mindset
  • Social media audit
  • Social media goal setting
  • Identify your Personas
  • Categorise your Keywords
  • Marketing Brand SWOT
  • What’s your end game?

Part 2A: Content is the lifeblood of online marketing

  • The ABCs for classifying good content
  • Type of content for each classification
  • Why blog?
  • How to blog

Part 2B:  The chicken or egg? Build Distribution First

  • Organic Facebook
  • Introduction to advertising on Facebook
  • Twitter for Business
  • Meanwhile on Instragram

Part 3: Leverage LinkedIn

  • Complete your profile
  • Build your network
  • Join groups
  • Leverage the network for sales, sponsorships, partnerships, relationships


CASL – Canadian Anti Spam Legislation July 1, 2017



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