Yes! I want to know
where the Untapped Value is in my business!
...and Increase the Sale Value
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You will receive a booking link to set up a call with us to Discover your Hidden Potential
Just so you know, your one-on-one session is not some sort of “sales ambush†where you get your arm twisted and pushed into something that you don’t want. Â
That's not how we do business! Â
Instead, it’s an objective assessment of your Business and its saleability in the current Market.Â
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Unless you do, you will forever wonder, "What if..."Â
"People buy on emotion, not facts"
....says Sigrid. “So, we looked closely at the target markets and applied solid marketing strategies. The result…we’ve sold our companies for a healthy profit.â€
We know that baby boomer businesses are not 'transaction-ready,' meaning too many business owners are unlikely to find a buyer." It’s true for boomers around the world.
Instead of calling in a broker, Sigrid looked at her business through the lens of marketing. “My husband knows how to fix clocks, but I had to train as a gemologist after discovering my sales staff didn’t know anything about stones,†says Sigrid. She laughs while recalling, “I learned about fresh-water pearls, coloured stones, diamond recognition, and metal technology.†Then she trained the staff.
She sold the diamond jewellery store for double her investment three years later. Next, Sigrid bought into the office supplies business – something else she didn’t know anything about. So, the serial entrepreneur asked her accountant for ideas on how to make better margins from pencils and small office equipment.
“I paid $1,600 to that accountant who gave me a bench-marking report with some graphs to look at."
“That did not help, at all!†recalled Sigrid. “I needed systems for my plan to improve the margins and prepare the company for sale.â€Â We know that established programs give a clear sense of how a business operates. "If you aren't tracking and organizing your internal processes – in your way of doing things - how will the new owners know which steps to take once they take over?â€
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The Market is Hot for Selling a Business
Here’s what we know:Â
There are an estimated 29.6 million small firms in the U.S.Â
 A total of 5,383 sold during the first two quarters of 2018
This put the year on pace to surpass 2017's record-high of 9,919 transactions
In the small business market: The asking prices increased 4% from Q2 of last year to $260,000, raising the median sale price 4.4% to $239,000
Knowing when it’s time to sell is another vital decision.
In Sharon's case, she owned a magazine for business people with her late husband. "We launched special events, sponsorships, and international ventures with organizations in Europe, the U.S. and Mexico that wanted to nurture contacts in Canada."
The magazine sold at a time when traditional media outlets were growing broke around the world. Yet, the new owner was more interested in a popular event for young entrepreneurs than the magazine itself.
That’s another tip for selling a business. Sometimes, a buyer is searching for an opportunity other than the obvious. They may be looking for assets to leverage their own product lines.
Sigrid and Sharon share a passion for helping others to see their dreams some true.
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This is a Stickbeak Marketing® and WorldGate Media Project